Top Tips For Finding the Perfect Bra with Mimi Holliday

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By AdFeatures | Friday, November 30, 2012, 12:35

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It’s a fairly staggering statistic, but in the UK alone around 80% of women are wearing the wrong bra. Not only is wearing an ill-fitting bra an aesthetic nightmare, it also means that you’ll be lacking in support, and could even be bad for your health. A 2008 study undertaken by the University of Portsmouth revealed that poor support could lead to fragile ligaments in the breast being stretched. Not what we want!

So why do so many women get it wrong when it comes to their bra size? Mostly, it’s down to either poor fittings, or no fittings at all. Here are some top tips for finding the best bra for you from Mimi Holliday.

Not All Bras Are Created Equal

Much like clothes measurements, your bra size depending on where it’s from and what style it’s in is not necessarily going to be consistently the same. This is why getting measured is so important, as your strapless bra size might be bigger or smaller than your balcony bra. Even if you’re buying your lingerie all from the same shop, there could still be variations. Try as many as you need to, and never be afraid to ask for guidance!

Forget Tape Measures

A good fitter should be able to simply look at your current bra, tug the back, and be able to recommend a good size for you. There’s no need for a tape measure to be involved at all! Which is great, because having a stranger check your measurements can feel a little disheartening.

Bras Don’t Last Forever

Look, I know you’re attached to that faded number with the stretched straps, but it’s time to let go. Regularly replacing your bras that have seen better days is important. Stretched straps make for terrible support.

Take Your Outfit With You

If you need a particular bra for a particular outfit, then take the outfit with you to the fitting! You’re parting with hard earned cash for this piece of underwear; everything needs to be just right. You don’t want to get home only to find that it ruins your otherwise streamlined dress.

If you need to update your lingerie collection, then The Editeur in Chester will be happy to help. They stock a huge number of designer lingerie collections, including Mimi Holliday, Stella McCartney underwear, and Elle Macpherson Intimates. Parting with your tired old bras will suddenly seem like the easiest decision you’ve ever made!



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